TY  - BOOK
AU  - Guiltinan,Joseph P., Paul, Gordon W.
AU  - x
TI  - Marketung manangement: Strategies and programs
SN  - 0076489203
U1  - 658.8/G962m 
PY  - 1982///
CY  - New York ; London
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes
ER  -